The Big Boys Of Indian Businesses Are Slowly Making A Dash For The Hottest New Office Trend

A decade ago, coworking companies were virtually unheard of in India. Freelancers worked out of home or rented small spaces that didn’t eat away into their earnings and the larger companies constructed expansive business premises that existed both as a visitor’s envy and the business owner’s financial stress for maintaining these premises. With the changing face of businesses and increasing dependence on online means to initiate and promote business, businesses no longer need to maintain opulent premises to attract business or maintain a workforce. Shared working spaces are the next big thing that fuels entrepreneurship, growth and productivity and bigger companies in India are steadily picking up pace in joining the bandwagon of companies making amazing progress at reduced costs.

Coworking companies have the distinct advantage of well-maintained premises with every possible amenity a business needs at a fraction of the cost. These spaces also offer the distinct advantage of placing bigger companies in the company of innovators, incubators, innovations and new products looking to become the next big thing. Typically, larger corporations employ a sombre approach to work as opposed to the boisterous, playful approach to work at startups. As the workforce slowly becomes younger and younger, it is important to provide access to recreational amenities in order to attract and retain fresh talent.

Coworking companies also have a front seat to potential disruptors in every sector, enabling bigger corporations to not only match new technological and other updates, but also give a steady insight into companies that have enough potential to be acquired and taken to a mass scale of operations and distribution. Coworking companies not only boost real estate revenue for owners, but also provide for adequately creative real estate tie ups that could lead to revenue generation and brand visibility. Coworking also has an added flexibility of pay as you go services that ensure that a company can move its interest quickly without investing for a long period or incurring potential losses due to movement and in effect, halting quick adaptation to fast paced markets.

Perhaps, the greatest benefit bigger businesses can reap out of coworking companies is the growth and traction they can get from accessing technologies and products from developing startups that have the potential to change businesses and the world. Every life changing idea, product and innovation starts out small and eventually, with the help of a little finance and some push can lead to rich benefits for all parties involved.